📋 Curriculum Units
📝 Assessments
Formative Assessment
Low-stakes assessment, quiz, class discussion, exit ticket
Homework Task
Case study, research, questions, practice exercises
End of Unit Test
Formal assessment covering unit content
Mock Examination
Full or partial exam under exam conditions
AS Paper 1 Practice
Unit 3.1 assessment practice (1h 45m)
AS Paper 2 Practice
Unit 3.2 assessment practice (1h 45m)
A-Level Paper 1 Practice
Unit 3.1 assessment practice (2h)
A-Level Paper 2 Practice
Unit 3.2 assessment practice (2h)
A-Level Paper 3 Practice
Unit 3.3 assessment practice (2h)
Assessment Feedback & Reflection
Review, feedback, improvement time
Unit 3.1: What is Business? Managing Marketing and Finance
3.1.1 Business and Objectives
Entrepreneurs
Reasons for setting up, characteristics, challenges, role changes
Business Planning and Decisions
Business plans, competitiveness, influences, risks & rewards, ethics
Business Objectives
Purpose, value, SMART objectives
3.1.2 Forms of Business and Stakeholders
Different Forms of Business
Sole traders, Ltd, plc, co-operatives, social enterprises
Liability and Shares
Limited/unlimited liability, shares, share price, market cap, dividends
Stakeholders
Internal & external stakeholders, impact of business activity, ethics
3.1.3 Marketing Management
Market Research
Primary/secondary, qualitative/quantitative, confidence levels, market mapping
Markets and Marketing Data
B2B/B2C/C2C, market size, growth, share, sales data, ROMS
Demand and Elasticity
Influences on demand, PED, YED, effect on revenue
Target Market and Segmentation
Market segmentation, niche vs mass markets, adapting marketing mix
Marketing Objectives and Planning
Marketing objectives, budgets, changes in demand, interrelationships
Product (Marketing Mix)
Product lifecycle, extension strategies, Boston Matrix, NPD
Price (Marketing Mix)
Influences on price, pricing methods, impact on sales and profit
Place/Distribution (Marketing Mix)
Distribution channels, direct vs intermediaries, multi-channel
Promotion (Marketing Mix)
Advertising, social media, sales promotions, sponsorship, branding
Digital Technology in Marketing
AI, social media, SEO, PPC, cookies, CRM, data analytics
International Marketing (A-Level)
Purpose, challenges, adapting marketing mix
Ethical Issues in Marketing (A-Level)
Ethics in product, promotional and pricing decisions
3.1.4 Financial Management
Managing Finance
Financial objectives, interrelationships, competitiveness
Sources of Finance
Internal & external sources, advantages/disadvantages, suitability
Break-even Analysis
Fixed/variable costs, contribution, break-even output, margin of safety
Profit
Gross/operating/profit for year, profit vs cash, profitability
Budgets
Purpose, zero-based budgeting, variance analysis
Cash Flow and Liquidity
Payables/receivables, forecasting, improving cash flow, ratios
Financial Reporting
Income statement, balance sheet, ratio analysis, limitations
Assessing Financial Performance
Profit margins, ROCE, ROI, gearing, shareholder rewards, context
Ethics in Finance (A-Level)
Tax avoidance, payment terms
Unit 3.2: Managing People and Operations
3.2.1 People Management
HR Objectives and Planning
HR objectives, workforce planning, forms of employment, interrelationships
HR Data
Engagement, diversity, wellbeing, KPIs, productivity, turnover
Organisational Design
Span of control, hierarchy, tall/flat structures, centralisation
Leadership
Leadership styles, impact on performance
Developing People
Appraisal, talent management, development, retention
Teamwork
Purpose, value, Hackman's model
Motivation
Benefits/challenges, Taylor, Maslow, Herzberg
Rewarding People
Financial rewards, non-financial rewards, advantages/disadvantages
Employee Wellbeing
Benefits, methods of improving wellbeing
Employer-Employee Relations
Employee voice, trade unions, managing relations
Ethics in HR (A-Level)
Code of conduct, EDI&B, pay gaps
3.2.2 Operations Management
Managing Operations
Operations objectives, adding value, location decisions, interrelationships
Operations Data and KPIs
Productivity, unit costs, utilisation, KPIs, environmental measures
Efficiency
Resource utilisation, lean production, kaizen, improving efficiency
Quality
Quality control, QA, TQM, quality circles, benchmarking
Environmental Impact of Operations
Sustainable operations, reducing impact, challenges
Matching Output to Demand
Managing supply, scheduling, capacity, cyclical/seasonal demand
Supply Chain Management
Make vs buy, supplier relationships, logistics, transparency
Inventory Management
Reasons to hold stock, JIT vs JIC, inventory turnover
Innovation
Purpose, developing innovation, protecting IP
Project Management
Network analysis, critical path, float times
Scale of Operations
Economies and diseconomies of scale
Technology in Operations
AI, automation, inventory/supply chain tech, competitiveness
Ethics in Operations (A-Level)
Supplier codes, audits, sourcing, product safety, environmental impact
3.2.3 Managing Business Culture (A-Level)
Business Values and Culture
Purpose, factors influencing culture, impact, changing culture
Unit 3.3: Business and Society, External Environment & Strategy (A-Level)
3.3.1 Business and Society
Sustainability
Environmental, social, economic sustainability, Triple Bottom Line
Corporate Social Responsibility (CSR)
Carroll's pyramid, shareholder vs stakeholder, greenwashing
Environmental, Social and Governance (ESG)
ESG reporting, performance measures, value of improving ESG
3.3.2 Business and the External Environment
Competitive Environment
Porter's Five Forces, influences, impact, responses
Political/Legal Environment
Trade agreements, protectionism, legislation, impact
Economic Environment
GDP, taxation, inflation, interest rates, exchange rates, unemployment
Social Environment
Demographics, consumer values, activism, responses
Technological Change
Digital/disruptive technologies, AI, opportunities/threats
3.3.3 Strategy
Strategy and Planning
Purpose, performance assessment, quantitative/qualitative analysis
Influences on Strategy
Mission/vision, SWOT, stakeholder mapping, stakeholder actions
Selecting a Strategy
Ansoff Matrix, positioning, low-cost vs differentiation
Implementation of Strategy
Success factors, strategic drift, maintaining competitiveness
Strategic Investment Decisions
Purpose, influences, payback, ARR, NPV
Business Growth
SMEs, reasons/challenges, organic/inorganic, mergers, integration, retrenchment
Global Strategy
Opportunities/threats, entry methods, glocalisation, producing abroad
Digital Strategy
Purpose, impact on functions and competitiveness
3.3.4 Change
Change Management
Reasons, advantages/disadvantages, resistance, Lewin's Force Field
Risk and Uncertainty
Types of risk, managing risk/uncertainty, scenario planning, agile business
📅 Teaching Schedule
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