Franchise Empire | BIZ-OMICS

£400,000

Cash

—

Weekly Revenue

Restaurants

45%

Brand Strength

18%

Market Share

🌸 Spring +5%

Week 1

Actions

Victory Goal

15/50 restaurants · £0/£1M revenue

Actions this week

2 remaining

Expansion

Marketing

Operations

🗺️ Territory Map

Analytics

Weekly Profit—

Quality Score65%

Customer Satisfaction70%

Avg Revenue/Store—

ROI—

Staff Morale75%

CompetitionMedium

Franchise Royalties£0/wk

Franchise

A business model where a franchisor grants the right to use its brand and systems to a franchisee in exchange for fees and royalties.

Market Share

The percentage of total industry sales held by a company. Calculated as: (firm's sales ÷ total market sales) × 100.

Brand Equity

The added value a brand gives a product beyond its functional benefit. Strong brands command premium prices.

Economies of Scale

Cost advantages from increased output. As restaurants grow, fixed costs are spread over more units, reducing average costs.

Cash Flow

The net movement of money in and out of a business. Positive cash flow means more money is coming in than going out.

ROI (Return on Investment)

Measures the efficiency of an investment: (profit ÷ investment cost) × 100. Higher % = better return.

CSR (Corporate Social Responsibility)

A business's commitment to operating ethically and contributing positively to society and the environment.

Supply Chain

The network of organisations involved in producing and delivering a product from raw materials to the end consumer.

✦Understand how franchising works as a method of business growth

✦Analyse the relationship between marketing spend, brand strength and revenue

✦Evaluate trade-offs between short-run costs and long-run profitability

✦Assess how external shocks (supply chain, recession, competition) affect business decisions

✦Understand the role of CSR and ethical decision-making in sustaining a brand

✦Calculate and interpret ROI, market share and revenue per store

✦Apply the concept of economies of scale to expansion decisions

Topics covered in this simulation:

AQA 3.3 — Business Objectives & Strategy

AQA 3.4 — Marketing

AQA 3.5 — Operations Management

Edexcel Theme 2 — Building a Business

Edexcel Theme 3 — Business decisions

OCR 2.1 — Business Growth

OCR 2.3 — Marketing & Competitiveness

Events & Decisions

Advance to the next week to trigger business events…

Welcome

Build Your
Franchise Empire

You're the CEO of a fast-food chain. Expand strategically, manage your brand and navigate real business challenges to dominate the market.

2 actions per week: Each week you get 2 action points — spend them wisely on expansion, marketing or operations
End the week: Once you've used your actions (or want to skip), click Next Week → — it pulses green when you're ready
Expand: Open restaurants (£60k each) or sell franchises to earn royalties
Territories: Click map squares to claim areas — they boost total revenue
Events: Respond to supply chain shocks, staff disputes, ethical dilemmas and more
Goal: Reach 50 restaurants and £1M weekly revenue to win!

Check the Key Terms panel while you play — every decision links to your Business spec.