Market Research Suite
Primary and secondary research methods, sampling techniques, data interpretation and the role of market research in decision making.
Market Positioning Suite
Segmentation, targeting and positioning — map competitors, build perceptual maps and evaluate differentiation strategies.
Elasticity Suite
Price, income and cross elasticity of demand — interactive calculations, graphing tools and real-world applications for pricing strategy.
Boston Matrix Challenge
Classify products across the BCG matrix, analyse portfolio balance and recommend strategies for stars, cash cows, dogs and question marks.
Coke vs Pepsi: The Cola Wars
Real-world brand rivalry case study — explore competitive marketing strategy, brand positioning and consumer behaviour through one of the most famous rivalries in business.
The Complete CRM Learning Experience
Customer relationship management in depth — loyalty strategies, data-driven marketing, lifetime value and the role of digital CRM platforms.
Business Sectors
Primary, secondary and tertiary sectors — private, public and voluntary organisations compared with real-world examples and interactive activities.
Mission, Objectives & SWOT
From mission statements to SMART objectives and SWOT analysis — the full strategic planning toolkit with interactive builder and case studies.
Marketing Mix Hub
Six interactive tools covering the full marketing mix — theory taught through real case studies, a Product Lifecycle simulation, a Price Calculator built around Edexcel's six named pricing strategies, a Place Simulator, a Campaign Builder and revision games.
UK Business Legislation
Consumer law, employment law, competition law and data protection — real-world legal context for business decision making and ethical trading.
Motivation Theories
Maslow, Herzberg, Taylor and beyond — explore the key motivation frameworks with interactive activities and exam-style application questions.
HR Flow Learning Journey
The complete HR cycle — recruitment, selection, training, appraisal, redundancy and dismissal, presented as an interactive learning journey.
Organisational Structures
Hierarchies, span of control, delegation and delayering — compare tall and flat structures with interactive org chart builder and decision scenarios.
Trade Union Wars
Simulate negotiations between management and trade unions — understand collective bargaining, industrial action and the impact on business performance.
Sources of Finance
Internal and external, short and long-term sources of finance — evaluate suitability for different businesses and contexts with decision tools.
The Complete IPO Journey
Follow a business from private ownership to public listing — understand equity finance, share issuance, flotation and the implications for stakeholders.
Stock Market Challenge
Manage a virtual portfolio — buy, hold and sell shares in response to business news, financial results and market movements.
Finance Calculator
Interactive calculator covering break-even, contribution, cash flow, investment appraisal and ratio analysis — with step-by-step workings shown.
Finance Formula Guide
Every formula you need — ratios, break-even, investment appraisal, cash flow — with annotated examples and common exam mistakes flagged.
Balance Sheet & Financial Analysis
Build, complete and analyse a statement of financial position — assets, liabilities, equity and the key ratios that bring the numbers to life.
Liquidity Ratio Game
Current ratio and acid test in an engaging game format — practise calculations, interpret results and recommend actions for businesses in difficulty.
Operations Management Calculator
Capacity utilisation, productivity, unit costs and operational efficiency — calculate, interpret and evaluate with interactive worked examples.
Ansoff Matrix
Market penetration, development, product development and diversification — interactive Ansoff tool with risk analysis and real-world case examples.
Porter's Generic Strategies
Cost leadership, differentiation and focus strategies — explore competitive advantage with interactive positioning tools and business case studies.
The Takeover
Navigate a hostile takeover bid — mergers, acquisitions, integration challenges and the impact on all stakeholder groups.
Business Cycle Game
Drag economic indicators to the correct phase of the business cycle — boom, recession, slump and recovery — and explore how global cycles affect UK businesses.
Crisis Hour: Cyber Crisis Simulation
A live crisis simulation — manage a cyberattack on a retail PLC under time pressure. Every decision carries stakeholder and reputational consequences.
Porter's Five Forces
Analyse industry attractiveness and competitive intensity — interactive Five Forces framework with real business application and evaluation prompts.
Lean Production Revision Game
Kaizen, JIT, TQM and waste elimination — a revision game exploring lean techniques with timed challenges and application to manufacturing scenarios.
Inventory Control System
Buffer stock, reorder levels, lead times and JIT — build and interpret stock control charts with interactive tools and scenario-based decision making.