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BIZ-OMICS · Business Magazine

True Business Stories.
Comic-Strip Format.

Each issue takes a real company decision — a launch, a failure, a turnaround — and unpacks the business theory behind it in a comic-strip case study format. Built for sixth form students applying to university business courses.

What each issue covers
A real business case told in comic-strip chapters, with data, business concepts, and lessons highlighted throughout. Every issue covers 5–7 core A-Level and degree-level business concepts.
Who it's for
Year 12 and Year 13 students building commercial awareness for university applications. Reference a specific issue in your UCAS personal statement — admissions tutors will notice.
How to use it
Read an issue, then research the concepts featured. Can you find a second real-world example of brand equity failure? Could you use New Coke to illustrate a point in your personal statement?
Available Now
The Fall of New Coke — cover Read now
Issue 01

The Fall of New Coke

How Coca-Cola changed everything… and almost lost it all.

Market Research Brand Equity Consumer Behaviour Change Mgmt
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Emissions of Deception — cover Read now
Issue 02

Emissions of Deception

How Volkswagen cheated the world — and destroyed customer trust overnight.

Ethics Corp. Governance CSR Crisis Mgmt
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Game Over: Toys R Us — cover Read now
Issue 03

Game Over: Toys R Us

How the world's biggest toy store lost to Amazon — and what it teaches us about digital disruption.

Competition E-Commerce Economies of Scale Business Failure
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