Each issue takes a real company decision — a launch, a failure, a turnaround — and unpacks the business theory behind it in a comic-strip case study format. Built for sixth form students applying to university business courses.
How Coca-Cola changed everything… and almost lost it all.
How Volkswagen cheated the world — and destroyed customer trust overnight.
How the world's biggest toy store lost to Amazon — and what it teaches us about digital disruption.