Emissions of Deception

How Volkswagen cheated the world and destroyed customer trust — the corporate scandal that shocked the auto industry.

Ethics Corporate Governance CSR Crisis Management Stakeholder Conflict Reputation Management Growth Strategy
Cover Cover Ethics • Corporate Governance • CSR • Crisis Management
Cover
Page 1 The Race for Number One Growth Strategy • Market Share • Global Expansion
The Race for Number One
Page 2 The Problem Nobody Could Solve Stakeholder Conflict • Business Objectives • Decision Making
The Problem Nobody Could Solve
Page 3 The Cheat Device Ethics • Decision Making • Corporate Responsibility
The Cheat Device
Page 4 The Scandal Breaks Corporate Governance • Whistleblowing • Regulation
The Scandal Breaks
Page 5 The Billion-Dollar Fallout Crisis Management • Financial Penalties • Reputation
The Billion-Dollar Fallout
Page 6 The Trust Crisis Reputation Management • Brand Value • Trust
The Trust Crisis
Page 7 Lessons for Business Ethics • CSR • Corporate Governance • Accountability
Lessons for Business
Page 8 Business Concepts Summary Key Concepts Summary
Business Concepts Summary