Business Studies: AQA A-Level 3.8 Bundle

This bundle combines four interactive revision games and models, two on Porter’s Generic Strategies and the others on the Ansoff Matrix, giving learners the chance to practise strategic frameworks through applied scenarios and gamified challenges. Each HTML file blends theory explanations with scenario-based activities to reinforce knowledge, improve recall, and develop analytical skills in strategic decision-making.

Porter’s Generic Strategies Game and Theory Model

This resource is built around Porter’s five positions — cost leadership, differentiation, focus cost leadership, focus differentiation, and the risks of being stuck in the middle. 

t allows learners to drag-and-drop scenarios into the correct strategic category, providing instant feedback and explanations that bridge theory with application. The multiple game modes (practice mode, timed speed round, and advanced “boss” challenges) ensure that students develop progressively — first understanding the basics at their own pace, then testing recall under pressure, and finally applying knowledge to complex or ambiguous edge cases.

The benefits of this format are that students move beyond memorising definitions into truly understanding how strategy works in practice. By seeing real-world examples such as Walmart, Apple, Ferrari, and Sears, they learn to recognise patterns of competitive positioning across industries. The resource supports learning outcomes including the ability to analyse the trade-offs between cost advantage and differentiation, evaluate the consequences of poor strategic positioning, and assess sustainability of competitive advantage. This aligns with the higher levels of Bloom’s taxonomy, as learners are not just recalling information but actively categorising, analysing, and evaluating strategic choices.

Ansoff Matrix Strategy Game and Theory Model

This game focuses on the four quadrants of Ansoff’s matrix — market penetration, product development, market development, and diversification. It engages students with practical scenarios where they must decide which growth strategy a business is pursuing, using examples ranging from McDonald’s all-day breakfast to Dyson entering the automotive industry. Like the Porter’s game, it incorporates multiple modes: a practice mode for step-by-step learning with hints, a speed round for testing knowledge under time pressure, and a boss round that presents ambiguous, real-world-inspired cases where classification requires careful reasoning.

The benefits here are that students gain a clear understanding of how businesses approach growth and risk. They practise distinguishing between low-risk strategies like penetration and higher-risk strategies such as diversification, while also considering the resources and capabilities required for each. The learning outcomes include the ability to apply the matrix to evaluate strategic options, assess the level of risk associated with different growth paths, and critically analyse how changing market or product conditions shape strategic decision-making. The resource also fosters transferable skills such as decision-making under uncertainty, critical thinking, and strategic evaluation — all central to A-Level Business exam success.