Business Studies: AQA New Specification - The Complete CRM Learning Experience

The Complete CRM Learning Experience combines two innovative HTML products — CRM Learning Hub and CRM Simulator — to deliver both theoretical understanding and practical application of Customer Relationship Management. This dual-resource bundle enables educators to teach, demonstrate, and assess CRM knowledge through a seamless blend of interactive learning and real-world context.

CRM Learning Hub – Theory and Application in Context

The CRM Learning Hub provides a visually engaging, interactive resource designed to introduce students to the full spectrum of Customer Relationship Management theory. Through clear explanations, structured sections, and real-world business case studies, learners gain a comprehensive understanding of CRM principles, system types, and business benefits. The platform offers a modern, accessible design that supports independent study or guided classroom exploration, allowing students to visualize how CRM operates across industries from retail to aviation. For teachers, the Hub serves as a ready-to-use teaching tool that requires no additional preparation — its logical flow and engaging presentation make it ideal for classroom projection, homework tasks, or flipped learning activities. It bridges the gap between textbook theory and digital engagement, ensuring that students not only learn what CRM is but also appreciate its strategic importance in customer-focused businesses.

CRM Simulator – Interactive Decision-Making and Real-World Skills

The CRM Simulator transforms learning into an immersive experience, giving students the opportunity to step into the role of a CRM manager making strategic business decisions. Through gamified elements such as quarterly challenges, customer management, and data-driven analytics, learners apply theoretical concepts to real-world scenarios, developing skills in decision-making, prioritisation, and problem-solving. The simulation dynamically tracks performance, showing the direct consequences of each action on revenue, satisfaction, and customer retention, fostering deep engagement and reflective learning. For teachers, the Simulator is a powerful assessment and enrichment tool that promotes critical thinking and collaborative discussion. It encourages learners to explore CRM strategies through experimentation and evidence-based reasoning, turning theoretical lessons into measurable, interactive outcomes. By integrating gameplay with business realism, the CRM Simulator delivers an unforgettable educational experience that reinforces the key learning objectives of CRM.