Business Studies: Market Dynamics & Portfolio Simulator Pack

The Market Dynamics & Portfolio Simulator Pack is an interactive business learning bundle that brings market growth, competition, and strategy to life. Combining the Market Simulator and BCG Simulator, it enables students to analyse market data, explore strategic decisions, and visualise how firms evolve within competitive environments.

The Market Simulator

The Market Simulator offers teachers a powerful and interactive way to demonstrate complex market concepts such as size, growth, and share through applied, data-driven learning. It transforms abstract formulas into tangible, visual outcomes, allowing students to experiment with real-time market variables, calculate growth rates, and observe the impact of competitive strategies. For teachers, it provides an engaging digital tool to reinforce key quantitative skills while stimulating discussion about market behaviour, competition, and strategic decision-making. Learners benefit from being able to test hypotheses, visualise results through dynamic graphs and customer distribution maps, and understand how shifts in demand, pricing, or performance can alter a firm’s market position. This hands-on interactivity helps bridge the gap between theory and application, making it ideal for both classroom demonstrations and independent student exploration.

The BCG Simulator

The BCG Simulator enhances lessons on business strategy, portfolio management, and the Boston Matrix analysis by allowing students to interact directly with the Boston Consulting Group matrix. It helps teachers illustrate how products move through stages of growth, maturity, and decline, while reinforcing the relationship between market share, profitability, and strategic investment. Students can experiment with different portfolio scenarios, observe the effects of diversification, and visualise product performance through the movement of animated dots across the matrix. For teachers, it serves as an excellent discussion prompt to analyse real-world examples such as Coca-Cola or Apple, supporting higher-order thinking and evaluation. Learners gain a deeper understanding of portfolio balance, risk management, and long-term planning, transforming what can be a static theoretical model into a vivid, memorable learning experience.