Business Studies: Rise, Drift, and Reinvention - Strategic Simulator

Command your very own mobile tech empire in this immersive business simulation, where you're not just learning about strategy—you’re living it. Rise, Drift, and Reinvention™ puts you in control of a company inspired by BlackBerry's dramatic journey from market dominance to near extinction—and maybe rebirth.

Key Learning Outcomes

Grasp the Strategic Drift Model through decision-driven gameplay
(Incremental Change → Strategic Drift → Flux → Death/Transformation)

Understand market evolution, disruptive innovation, and organizational decline

Apply critical thinking and risk analysis to real-world-inspired scenarios

Evaluate the long-term impact of strategic agility vs. strategic inertia

Disclaimer: This simulation is inspired by historical business events in the mobile technology industry. It is not affiliated with, endorsed by, or associated with BlackBerry Limited or any related companies. All company names, products, and strategies used are fictional or used for educational purposes only.