Business Studies: The Marketing Mix Bundle

Unlock the full power of marketing education with this interactive HTML bundle — four immersive simulators covering Product, Price, Place, and Promotion. Perfect for classrooms or independent learners, each game brings marketing theory to life through real-world challenges, strategic decision-making, and instant feedback.

Distributor Dilemma:

This HTML simulator is accompanied by a supporting PDF document, designed to help teachers integrate the resource effectively into the classroom with ideas for use, key discussion questions, and reflection prompts.

A strategic simulator where students take on the role of a distribution manager. Faced with a series of timed decision points, they must navigate internal and external shocks to maintain customer satisfaction, budget control, and delivery coverage.

Key Features:

Interactive scenario-based choices (e.g. port delays, IT failures, warehouse fires)

Visual feedback on performance metrics: Budget, Coverage, Satisfaction, Delivery

Animated progress bar that reflects skill development from Novice to Expert

Branching outcomes based on user decisions (some trigger instant failure)

Replayable with different decision paths

Learning Outcomes:

Understand how "Place" decisions impact overall marketing performance

Evaluate real-world distribution dilemmas and their trade-offs

Explore the impact of internal vs external shocks on supply chains

Develop problem-solving, prioritisation, and critical thinking skills

Pricing Strategy Simulator:

This HTML simulator is accompanied by a supporting PDF document, designed to help teachers integrate the resource effectively into the classroom with ideas for use, key discussion questions, and reflection prompts.

Students must react to changing market conditions by adjusting prices for three fictional products. Each round challenges them to balance cost, demand elasticity, and competitor pricing — all while maximising revenue and market share.

Key Features:

Live price sliders for three products with immediate visual response

Metrics dashboard: Revenue, Profit Margin, Demand Level

Realistic pricing events (e.g. competitor price drops, cost shocks, inflation)

Multiple outcomes per round with feedback on price-setting logic

Learning Outcomes:

Apply pricing strategies (skimming, penetration, psychological, competitive)

Understand price elasticity of demand and its implications

Respond adaptively to real-world market scenarios

Analyse consequences of pricing decisions on profit and sales volume

Promotional Mix Simulator

This HTML simulator is accompanied by a supporting PDF document, designed to help teachers integrate the resource effectively into the classroom with ideas for use, key discussion questions, and reflection prompts.

Students are given a limited budget to plan an effective promotional campaign for a fictional product. They choose between different tools (e.g. TV ads, influencer partnerships, direct email) and receive feedback based on campaign effectiveness.

Key Features:

Drag-and-drop promotional tool cards into a campaign plan

Budget constraint adds realism and forces prioritisation

Instant feedback based on audience reach, relevance, and ROI

Changing marketing objectives (brand awareness, product launch, sales boost)

Learning Outcomes:

Explore the five elements of the promotional mix (advertising, sales promotion, PR, personal selling, direct marketing)

Justify promotional tool choices based on target audience and objective

Evaluate trade-offs between cost, reach, and impact

Gain insight into strategic campaign planning and budgeting

The Product Life cycle Visualiser:

A highly visual and interactive journey through the iPod’s lifecycle — from launch to decline — mapped against an S-curve graph. Each stage includes in-depth narrative, sales/profit data, and marketing mix changes.

Key Features:

Animated lifecycle curve (Introduction, Growth, Maturity, Decline)

Clickable stages reveal in-depth insights (design, pricing, promotion, place)

Metrics for Sales, Profit, and Cash Flow per lifecycle stage

Contextual examples from Apple’s iPod strategy (2001–2017)

Learning Outcomes:

Identify the key stages of the product lifecycle and their characteristics

Understand how the marketing mix evolves across each stage

Analyse a real-world example of product management and decline

Connect marketing theory to product strategy, innovation, and obsolescence