Economics: Behavioral Nudge Unit Simulator

The Behavioral Nudge Unit Simulator is a cutting-edge, interactive HTML-based learning tool designed to immerse learners in the principles and practical power of behavioral economics. Through games, design tools, quizzes, simulations, and real-world impact calculators, students become decision architects—discovering how subtle interventions can dramatically influence choices in public policy, health, environment, finance, and more.

With content rooted in real research, including examples from the UK Behavioural Insights Team and global Nudge Units, this resource blends theory, application, and data-driven impact like never before.

Key Features:

Nudge Scenario Simulators

Design Your Own Nudge

Real-Time Population Impact Calculator

Behavioral Psychology Quizzes

Global Impact Section

Learning Outcomes:

By engaging with this simulator, learners will:

Understand the foundational principles of behavioral economics

Distinguish between rational choice theory and bounded rationality

Identify and apply nudges based on key psychological levers like defaults, framing, reciprocity, and social norms

Design, test, and evaluate behavioral interventions in realistic scenarios

Quantify impact using evidence-based evaluation tools

Appreciate the role of government, NGOs, and businesses in steering behavior without coercion