Economics: UK Supermarket Oligopoly Wars

UK Supermarket Oligopoly Wars:

"Can your decisions help dominate the market?"

In this hands-on simulation, learners enter the battlefield of UK supermarket competition. They take control of pricing, promotions, or store expansion decisions for one of the Big Four (Tesco, Sainsbury’s, ASDA, Morrisons) and watch as competitors react. With animated market shares and brand-driven visuals, it mirrors real-world oligopolistic interdependence.

Learning Outcomes

Understand price wars, non-price competition, and market share dynamics.

Explore oligopoly behavior and strategic interdependence in real markets.

Analyse the impact of promotional and expansion strategies on consumer demand.

Build intuition for how firms respond to rivals’ moves, reinforcing the kinked demand curve concept.

Perfect for GCSE or A-Level Business and Economics when covering market structures. Encourages group discussion and prediction before triggering reactions—a fantastic live classroom game